Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that they don’t care. The reality is, however, customers do care and in order to be relevant in today’s crowded marketplace, being online is a must.
“2014 showed email’s continuing momentum as the best marketing tool to drive ROI,” said Dan Forootan, president of StreamSend Email Marketing. “Now, just as we look to continually enhance our email campaigns, it’s time to review our total approach to email marketing – the mistakes to avoid and the best practices that guide success.”
There are over 294,000,000,000 emails sent each day. 294 BILLION. The average person receives 72 emails per day and spends up to 30% of their working day in their inbox. That’s a lot of competition. To give yourself the bestchance of cutting through with your email marketing you need to send emails your customers love.
Read more »