Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be is time. Another money. And yet another is that they don’t care. The reality is, however, customers do care and in order to be relevant in today’s crowded marketplace, being online is a must.
Owning your own business is a goal of many. You can be one of the few small business owners who make the dream a reality.
You just need to understand what you are in for before you open your doors.
While I don’t believe in build it and they will come, I do believe if you go in with your eyes open, you can have it all. I’ve met thousands of business owners from all over the world who prove it.
What is the most important thing you can do to improve relationships with your customers? The answer is as obvious as it is overlooked: improve customer service. No matter how great your product is or how talented your staff is, one of the things that customers are most likely to remember is the direct interaction they have with your company.
There’s no doubt that online reviews influence consumers. But in what ways do they do so? And just how big is this influence? We’ve put together a list of 15 facts that demonstrate the impact of online reviews and social sharing on consumers. If you’re a smart business owner, you’ll use this knowledge to your advantage.
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Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews
According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.