Monthly Archives: April 2013

Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews

Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews

Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews

According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.

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